Full Mission Statement: To empower individuals of all genders with the knowledge and tools needed to achieve their maximum physical potential through strength training and strength sports. With a commitment to excellence, authenticity, and innovation, we strive to be the go-to resource for individuals seeking reliable, practical, and inspiring content that enhances their strength training journey. The mission is to inspire and support our community in their journey towards a stronger, healthier, and more confident life.

The founder behind Falsegrip:

I am Norbert Lukacsi, a strength sports enthusiast with close to 28 years of experience in natural weight training. From a young age, I have dedicated myself to exploring and mastering various supplements, herbs, nutrition, and training methods.

My passion for health and fitness was ignited during a visit to the doctor in New Zealand, where I was advised to incorporate weight training into my routine to strengthen my back muscles and correct my stooped posture. As a naive 14-year-old, I embarked on a journey of discovery, determined to find the best ways to optimize my physical well-being.

Norbert Lukacsi

Throughout my extensive training journey, I have continuously sought out new and innovative methods to enhance performance and overall health. I have meticulously tested and tried numerous supplements, herbs, and nutrition plans to understand their effects and benefits firsthand.

As a result, I have acquired a deep understanding of the intricate interplay between training, nutrition, and overall well-being. Driven by my unwavering commitment to personal growth, I am constantly seeking new challenges and expanding my skill set. I stay up-to-date with the latest research and trends, incorporating evidence-based practices into my own training and sharing my knowledge with others.

When I am not in the gym or studying the latest nutrition, supplement, or training developments in the Health and Fitness industries, I work as a Digital Marketer by day for a tech company. I have worked for over a decade in different business departments, predominantly in marketing and digital project management. I am currently pursuing my Doctorate in Business Administration (DBA) at the Edinburgh Business School (UK). Prior to this, I graduated from the University of Aberdeen (UK) with a Master of Science in Digital Marketing Leadership. In addition to my academic achievements, I earned my bachelor’s Degree from The Open University (UK), in Politics, Philosophy, and Economics.

Norbert Lukacsi - Me and my son

If you have any suggestions or ideas for the future, please do not hesitate to get in touch with me by filling out the contact form.