Full Mission Statement: To empower individuals of all genders with the knowledge and tools needed to achieve their maximum physical potential through strength training and strength sports. With a commitment to excellence, authenticity, and innovation, we strive to be the go-to resource for individuals seeking reliable, practical, and inspiring content that enhances their strength training journey. The mission is to inspire and support our community in their journey towards a stronger, healthier, and more confident life.
The founder behind Falsegrip:
I am Norbert Lukacsi, a strength sports enthusiast with close to 28 years of experience in natural weight training. From a young age, I have dedicated myself to exploring and mastering various supplements, herbs, nutrition, and training methods.
My passion for health and fitness was ignited during a visit to the doctor in New Zealand, where I was advised to incorporate weight training into my routine to strengthen my back muscles and correct my stooped posture. As a naive 14-year-old, I embarked on a journey of discovery, determined to find the best ways to optimize my physical well-being.
Throughout my extensive training journey, I have continuously sought out new and innovative methods to enhance performance and overall health. I have meticulously tested and tried numerous supplements, herbs, and nutrition plans to understand their effects and benefits firsthand.
As a result, I have acquired a deep understanding of the intricate interplay between training, nutrition, and overall well-being. Driven by my unwavering commitment to personal growth, I am constantly seeking new challenges and expanding my skill set. I stay up-to-date with the latest research and trends, incorporating evidence-based practices into my own training and sharing my knowledge with others.
When I am not in the gym or studying the latest nutrition, supplement, or training developments in the Health and Fitness industries, I work as a Digital Marketer by day for a tech company. I have worked for over a decade in different business departments, predominantly in marketing and digital project management. I am currently pursuing my Doctorate in Business Administration (DBA) at the Edinburgh Business School (UK). Prior to this, I graduated from the University of Aberdeen (UK) with a Master of Science in Digital Marketing Leadership. In addition to my academic achievements, I earned my bachelor’s Degree from The Open University (UK), in Politics, Philosophy, and Economics.
If you have any suggestions or ideas for the future, please do not hesitate to get in touch with me by filling out the contact form.